15 Interesting Statistics About Mobile Marketing & Mobile Web Traffic

Mobile is a big deal. And I’m not talking about it being a big deal because it’s your 24/7 link to Facebook. More than 50% of online traffic nowadays is done on a mobile device and with so many new tablets and mobile devices flooding the market, and mobile internet connectivity only set to improve, mobile marketing should be top of mind.

  1. The percentage of time spent on a mobile app in 2015 is 86%, and 79% of smartphone users say they use apps almost every day.


  1. As far as search engines go, mobile users aren’t as engaged, with on-site engagement not as high on mobile as it is on desktop computers


  1. Mobile ad spend is slated to increase to upwards of $195 billion by 2019, from $68 billion for 2015.


  1. 90% of smartphone shoppers use their cellphone for purchasing activities such as comparing prices. 84% of smartphone shoppers also use their devices to help shop while in a store.


  1. According to SearchEngineLand, 25% of overall search inquiries are now on mobile devices.


  1. Mobile’s share of visit is outweighed by desktop 67% to 33%.


  1. People open their emails 48% of the time on mobile, 30% on webmail and 22% on desktop.


  1. Mobile email opens have grown 180% in three years.


  1. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).


  1. In 2015 mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices.


  1. 80% of internet users own a smartphone.


  1. When it comes to mobile research, 48% start on search engines, 33% start on branded websites and 26% start on branded Apps.


  1. 89% of people who spent their time on media is through mobile apps while 11% spent it through mobile web.


  1. 2012 data  showed that on smartphone, 82% of mobile media time is via apps.


  1. Mobile Device Conversion Rates and visits Share for Ecommerce sites. This source is useful since it’s a regular survey showing the growth in use of mobile site visitors. enables you to drill down to see usage by device type, for example iPad is still the dominant tablet, but Kindle Fire and Android tablets now account for over 10% of tablets.

Time to take mobile seriously? Ask us about a mobile responsiveness audit for your website!




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