Building an online store can be an expensive venture. While some costs are unavoidable, there are places where you can cut back on expenses. Here are some ideas that will eliminate unnecessary expenses from the process of building your e-retail store:
Use a Freely Available Theme
Don’t spend most of your e-retail budget on buying a theme for the website. This is the layout for your online shop. Some companies build custom themes by hiring coders. But if you don’t have the budget for that, you can use a pre-designed free theme.
Most site building content management systems (CMS) offer free themes. There’s one downside to these free themes though: there could be hundreds of other sites using the same layout. So your online store may look just like another on the web.
You can overcome this hurdle by customising free themes as much as possible to avoid a generic look. You can also use a paid theme. Some paid themes are priced to suit low-end budgets.
Find a Budget-Friendly Web Developer
It is possible to build a unique online store unlike any other on the internet. Find a cheap web design provider in your area to avoid inflated costs. Low-cost doesn’t necessarily mean bad service. Go ahead and look up local providers to find one that matches your budget and requirements.
Want a cool, animated website to attract the attention of potential customers? It’s tempting, but avoid using animated visuals on your website. For once, animations are costly. More importantly, animations may slow down the loading speed of your online store.
Instead of animations, use short videos to attract attention of potential customers. Videos play easily even on mobile devices, whereas animations are tricky to make widely responsive.
Hire a Freelance Writer
Building an online store is not all about creating visuals, choosing colours, or uploading videos. There would be a lot of text to write, such as headings, page titles, and product descriptions. You probably won’t have time to do all this. So writing is one area where you can outsource cheaply.
Hire a freelance writer online. Most work for low cost rates per hour. You can also hire a writer on a contract basis to create text content for your online store. The overall costs would be justified considering the work that gets done. It would also be much cheaper to hire a freelancer than an in-house writer.
Don’t Buy Images
Obviously, your online store cannot do without images. However, buying new images would cost you a lot of money. Some images cost on a rental basis, and buying outright would be far outside your budget. Therefore, instead of purchasing expensive stock images, you can use free images with some alternations.
Better yet, take the pictures yourself. You would be the copyright holder and no one else would be able to use the images either.
Do What You Can Yourself
You don’t need to hire an “expert” for every little thing in the website development process. Because CMS platforms are so user-friendly these days, even amateurs can build a website from scratch. You can avoid having to hire a professional coder by choosing a CMS like WordPress or Joomla, which are designed for non-programmer users.
On the other hand, if you choose a CMS like Drupal, you may have to hire a professional coder at one point or another. Keep things simple as much as possible to avoid unnecessary costs.
Use the above tips wisely to stay on budget. Know where to cut costs, and where to spend, to make your online venture a success.