Category Archives for "Blog"

15 Types of Content That Will Drive More Traffic to Your Blog

Content marketing is one of the most effective ways to drive traffic to your blog. When done right!

Most people have one or two preferred types of content they use almost exclusively. But they are missing out.

When you use a wider variety of content types, most of the times you manage to drive more traffic and get higher engagement.

Without further ado, here are 15 types of content to help you drive traffic to your blog:

1. Infographics

Reading a list of statistics is boring, as you do not retain anything. Most likely, you might even skip it altogether. As a reader, have you jumped to the next part of a blog because you didn’t want to read a block of text or a list of statistics?

Infographics are here to save the day. They are the visual depiction of stats, and make the delivery of data much more engaging.

2. How-to Posts

Are your readers confused about something? Are they looking for answers?

It can be anything: how to cook salmon, how to form an LLC, how to play piano and so on. Of course, it should be a topic aligned with the theme of your blog.

Who do they look towards to get them out of this confusion?–You!

You will identify the troubling issue and write a “how-to” guide to ease their concerns. The “how-to” guide will be a step-by-step solution to a common problem.

3. Videos

Create informational and/or entertaining videos and upload them on YouTube or another video sharing site. Keep them as long as relevant to deliver the message. They can be long or short: four to five minute could be enough.

4. Guides

It takes two people and one idea to make a guide: a writer to brainstorm the idea for the content and write the copy and a designer to come up with an impressive visual design.

The guide can be developed and published as a multiple part series or as a one single piece. It is usually longer than a blog post, so it gives the writer more freedom to write in-depth on the topic.

5. eBooks

Ebooks are more in-depth versions of a blog that are unusually available for free on your site or are sent to your subscribers through email.

They are a great way to share your knowledge and expertise on a certain topic. Try to create an eBook that has around 10,000 words and make sure to divide it into chapters.

6. Memes

Do you want to add a splash of humor to your blog or site, but cracking jokes is not your forte?

With memes, that won’t be a problem. They are easy to make, everyone has seen them, they are viral, and they are hilarious. Just don’t overdo the laughter by posting too many memes!

7. Book Reviews

People who want to position themselves as thought leaders in their field should get in the routine of reviewing books.

They can share their take on the ideas presented in the book, engage their readers, and share what they learned from it. Do this only if your readers are bookworms.

8. Opinion Posts

What gets your blood to boil and smoke to come out of your ears? Use that anger to write a thought provoking and articulate opinion post. Strongly word the post, expressing your disdain for the current changes in your industry that don’t sit well with you.

Be vocal, be loud, be bold. The more people share your view, the more shares you will get.

9. Product Reviews

Product reviews are similar to book reviews, as they help strengthen your leadership and authority in the industry.

For instance, your blog informs readers of the latest updates in technological innovation.

You will write reviews on the newest innovations that have hit the market. If your site achieves a prominent position in the industry, companies will give you their products to use and write reviews for it.

10. Lists

Lists attract readers to a post as honey attracts bees. Lists are contagious and popular. Why do you think we are using lists?

It is for this exact reason. If you are reading this post right now, we have succeeded, and you can too. Readers prefer them because it tells them directly what the blog contains. Plus, it increases readability.

11. Resource Pages

When you are talking in a group and you mention an article you read recently, people immediately think highly of you.

The impression you are giving them is of a person that has vast knowledge of what is going on in their field. It’s the same for websites.

Coming back to your blog, mention links to credible sources that rank high in Google’s search engine. Jot down the name of the article, number it, and hyperlink it…and you’re done.

12. Podcasts

Podcasts’ popularity has not died down with time, but it has only increased. Most bloggers still regard it as one of the greatest forms to engage people.

You can create them quickly for your listeners to listen to on the go. To get started, you need a microphone and a just little technical knowledge. Introduce the podcast on your blog and ideally also share transcripts for those who prefer the text format.

13. Case Studies

Producing a case study is an effective way to promote a service or product. A case study explains the service or product in detail and shares the results acquired after using it.

Here’s an outline you can use:

  • Write a summary of the case study and a preview of the result
  • Explain the problem the client or you faced
  • Discuss the solution and explain how it worked in a step-by-step format
  • Wrap it up with a conclusion

14. Interviews

Contact experts who have made a name in your field to interview them and hear their thoughts.

You can produce a video, audio, or a transcript. Be sure to create a stir on your blog about the interviewee beforehand.

Also, take questions of readers or even better; conduct a live interview.

15. Quizzes and Trivia

Create polls, quizzes, and trivia to glue readers to your blog. Most readers love a good personality quiz and some can even become quite addicted to them, which is good news for you.

This way, they will come to your blog often, staying on it longer and coming back to check for new trivia, polls, and quizzes.

Pick one type of content, pick two, or pick as many as you like. Get going and make the most of them! You have busy days ahead.

How To Choose A Good Web Host

Businesses often fail to realize the factors behind the downtrend in sales and conversions as the focus principally revolves around products and service offerings. Website performance often goes unnoticed as ‘no outage’ is often misinterpreted as ‘reasonable performance’. Imagine your product page taking over a few seconds to load, prompting your users to rethink and look out for an alternate.

As important as your other business operations, your website performance needs constant evaluation. A downswing in the performance metrics calls for an immediate attention; a situation that could have been well avoided had you researched well, before subscribing to a web host.

The following infographic works out some of the very basics that must be considered before closing in on a hosting service.

 

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Source

7 Reasons Pinterest Should Be Part of Your Marketing Strategy

Pinterest is big. And it’s only going to get bigger. Sure, it’s no Facebook and in all likelihood will not ever grow to Facebook’s size and scale, but it’s fast-becoming a must-use social media platform. Let’s take a look why with  7 reasons why Pinterest must be a part of your marketing strategy.

  • Communication is paramount. Pinterest is all about community. Whether it means your contribution to shared boards, following other users and boards, Pinterest gives both an artistic outlet and an effective method of various people to interact with whatever their interests are, what they create, sell and buy along with other users similar to them. It’s not just simply about the lists—they are also about the goals, dreams as well as aspirations of people. Aside from that, more importantly, it is about having your brand engage positively with real customers.
  • The pinners have bigger shopping carts. According to the research conducted by Shopify, the usual order value from Pinterest referral traffic is $58.95, as compared to Facebook’s only $55. That’s a considerable disparity.
  • Pinterest has an overflowing abundance of people armed with purchasing power. Take note that it recently surpassed its 100 million of users, as reported by the site, which is obviously a prominent milestone for Pinterest. A source claimed that the typical Pinterest user is from 25 to 45 year old demographic, with a household income of $100,000—some of which they can be heavily influenced to spend on the platform directly. In short, users have money and they’re gonna spend it!
  • It informs you of the emerging trends. Pinterest can provide you with strong signals of emerging trends and some of the most popular products in any given industry, most especially when it comes to food, beauty, health, fashion, home and garden. Weight loss is also huge and simple articles can attract a LOT of shares and traction. Take this thigh fat loss article on UpcomingHealth.com which has over 118,000 shares at the time of writing this. That’s some serious traction!
  • Pinterest could help your brand infiltrate people’s lives. As a matter of fact, 66% of the Pinners report that they utilize this service in order to save and collect the things which inspire or even motivate them. If you integrate a combo of actionable and aspirational Pins, then you are sharing with others the creative ideas which assist them on planning for what will be the next step.
  • Your investment in Pinterest has long term benefits. Pins last a lifetime, so it means that your quality content enjoys a longer lifespan. It feeds the other digital channels as well so you get additional exposure. And since search and discovery is what empowers Pinterest, your content enjoys evergreen. Thus, when you generate top quality and relevant Pins and then optimize your site, you’re in for some nice, steady traffic.
  • The pinners are open and welcoming to marketing. Two-thirds of the content that was saved to Pinterest originates from businesses. And according to Ahalogy research, Pinners are keen on associating with brands and the platform is not yet saturated to the extent that Facebook advertising has become.

We hope that these top 7 reasons motivate you to join Pinterest today. If you do not have a business account yet, take 3 minutes to quickly sign up now. Take the first step! And for those of you who already got a business account, you can try the Promoted Pins. Isn’t it about time you should focus more of your marketing efforts on this platform?

15 Interesting Statistics About Mobile Marketing & Mobile Web Traffic

Mobile is a big deal. And I’m not talking about it being a big deal because it’s your 24/7 link to Facebook. More than 50% of online traffic nowadays is done on a mobile device and with so many new tablets and mobile devices flooding the market, and mobile internet connectivity only set to improve, mobile marketing should be top of mind.

  1. The percentage of time spent on a mobile app in 2015 is 86%, and 79% of smartphone users say they use apps almost every day.

 

  1. As far as search engines go, mobile users aren’t as engaged, with on-site engagement not as high on mobile as it is on desktop computers

 

  1. Mobile ad spend is slated to increase to upwards of $195 billion by 2019, from $68 billion for 2015.

 

  1. 90% of smartphone shoppers use their cellphone for purchasing activities such as comparing prices. 84% of smartphone shoppers also use their devices to help shop while in a store.

 

  1. According to SearchEngineLand, 25% of overall search inquiries are now on mobile devices.

 

  1. Mobile’s share of visit is outweighed by desktop 67% to 33%.

 

  1. People open their emails 48% of the time on mobile, 30% on webmail and 22% on desktop.

 

  1. Mobile email opens have grown 180% in three years.

 

  1. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).

 

  1. In 2015 mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices.

 

  1. 80% of internet users own a smartphone.

 

  1. When it comes to mobile research, 48% start on search engines, 33% start on branded websites and 26% start on branded Apps.

 

  1. 89% of people who spent their time on media is through mobile apps while 11% spent it through mobile web.

 

  1. 2012 data  showed that on smartphone, 82% of mobile media time is via apps.

 

  1. Mobile Device Conversion Rates and visits Share for Ecommerce sites. This source is useful since it’s a regular survey showing the growth in use of mobile site visitors. enables you to drill down to see usage by device type, for example iPad is still the dominant tablet, but Kindle Fire and Android tablets now account for over 10% of tablets.

Time to take mobile seriously? Ask us about a mobile responsiveness audit for your website!

Sources:

http://www.socialmediatoday.com/marketing/peteschauer/2015-08-09/importance-mobile-marketing-2015-infographic

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Image: http://www.tabletspecsreview.com/

5 Ways To Increase Your Website Traffic Right Now

Websites need a certain traffic volume in order to move up a notch. One of the most popular ways to increase traffic is to regularly upload blog posts. Valuable content can lure people to your website, but this is not always the case. Without an effective strategy, then your website will fail to gain momentum and build sustainability. The good news is that there are plenty of ways to drive traffic to your website without the need to spend a penny.

Promote Other Websites

While the idea may seem a little odd, promoting other people’s websites could drive traffic to your own website. Your audience will definitely share your post because you promoted other websites. Besides, there is a saying that helping other people get what they want could bring you everything you want in exchange.

You can consider becoming a popular resource website, and constantly share useful or valuable content done by somebody else – as long as it is done with permission. You need to make sure that these website owners know what you are planning to do to avoid any inconvenience in the future. This move could possibly double or triple the connections that you are currently getting in such a short period of time.

Check Out Forums

There is a saying that you fish where the fishes are, and it still applies in the online world. In this case, however, the fishes can be found in online communities. Millions of people across the globe join online groups to gather information and meet new people. Examples of websites that create online communities include Facebook, Reddit, Google Plus, and more. Find groups and forums that fall within your niche, so you can locate your target audience.

Since your end-goal is to increase traffic to your website, you need to first become a contributor and participator in online communities before promoting yourself. This is the best way to earn the respect and trust of the community.

Consider Guest Posts

Another way to drive traffic to your website is to have other blog owners share your best content. Guest posting is a great SEO move. However, its real value would be its ability to get your voice heard by people from other communities. Focus on creating high-quality content and you will generate a new wave of blog followers, potentially doubling your website traffic.

You can also consider applying for contributor accounts on famous blogs or websites within your niche to step up your game. Becoming a regular contributor will allow you to establish a meaningful relationship with an existing community. Instead of doing a guest post once to drive traffic, you can choose to become a go-to resource in the future and create a continuous traffic.

Keep Yourself Updated

It is easy to establish yourself as a website or blog owner, and rely on tried-and-tested traffic-driving strategies. While focusing on SEO and getting your website up on the search results will definitely trigger traffic, you will be surprised that there are new ways to lure more audience.

Social media platforms, such as Pinterest and Twitter, can get your visitor- and share-counts hit record-high in just a few days. Your post can potentially get shared thousands of times, and your daily visitor count would more than triple. This is why keeping yourself updated about the latest trends is crucial.

Aside from SEO, you can consider promoting your website on Youtube. Video marketing is hot right now, and with video cameras from as low as just a couple hundred dollars, it’s a very cheap way to grow your online presence.

Always Go Beyond Expectations

Customers are always happy when they receive a service or product that went beyond their expectations. These are the customers that businesses, including those online, want as they will keep coming back for more. One of the best ways to build credibility, trust, and rapport with your audience is to be consistent in giving more than what they have expected.

You need to ensure that you have social sharing buttons available on every post. In addition, you should not just place left-aligned share buttons on your website. You can strategically position these buttons at the beginning, middle, and end of your content to make sharing easier for your readers. To do this, look for share button integration options online. They usually come at a price, but some are being offered for free.

Boost Website Traffic at No Cost

Promoting your online business or blog does not have to cost a penny. You can increase your website’s traffic volume by following the tips mentioned above. However, you will only become successful and win the competition through action and consistency. Learning is great, but it will not make you successful without execution. Follow these tips, and your online career will definitely fly high.

The Current Online Marketing State of Play (April 2015)

The latest Australian social media and internet marketing statistics have been released and there’s some nice insights in there for Australian small business. Here’s my take:

It’s All About Google (Still)

Seems not much has change from a search engine usage perspective with Google still crushing their rivals when it comes to search engine marketshare.

93% of Australians that want to find something online via a search engine are doing it through Google.

Key takeaways:

  • Ranking a website at the top of Google is vital in order to have potential customers find your website
  • Google Adwords advertising continues to be a potential avenue for immediate, paid website traffic and lead generation

Mobile is a Big Deal

27% of internet use is via mobile devices. Some industries have significantly higher search volume taking place from mobiles. With almost 1 in 3 Australians using the internet via mobile devices, it’s time to pay attention to mobile functionality!

Key takeaways:

  • Google’s looking update for mobile friendliness deserves all the attention it’s getting. April is all about preparing and optimizing your online properties for mobile!

Facebook Holding Steady

The thing about Facebook’s 14 million Australian users (60% population penetration) is that by the time you remove under 18s and over 65s, mover than 2 in every three Australian’s aged 18-65 are on Facebook.

Strikingly, 50% of Facebook users log in monthly.

Key takeaways:

  • 1 in 3 potential customers for your business are on Facebook daily.
  • Facebook advertising remains a handy low-cost (compared to Google Adwords) advertising option

It’s Still Facebook and then The Rest

When it comes to social media use, Facebook continues to dwarf the competition.

Australia has over 14 million Facebook users with Instagram (4 million users), LinkedIn (3.4 million users), Twitter (2.79 million users), Pinterest at just 350,000 users still a long way off Facebook.

Key takeaways:

  • You’ve got to have a presence on Facebook.
  • If you’re prioritising financial and staff resources, Facebook still commands the bulk of the attention.
  • For certain industries, a solid presence on other social media platforms is viable, but the necessity to prioritise them over Facebook is rare. Stick to fishing where the fish are!