15 Types of Content That Will Drive More Traffic to Your Blog
Content marketing is one of the most effective ways to drive traffic to your blog. When done right!
Most people have one or two preferred types of content they use almost exclusively. But they are missing out.
When you use a wider variety of content types, most of the times you manage to drive more traffic and get higher engagement.
Without further ado, here are 15 types of content to help you drive traffic to your blog:
Reading a list of statistics is boring, as you do not retain anything. Most likely, you might even skip it altogether. As a reader, have you jumped to the next part of a blog because you didn’t want to read a block of text or a list of statistics?
Infographics are here to save the day. They are the visual depiction of stats, and make the delivery of data much more engaging.
2. How-to Posts
Are your readers confused about something? Are they looking for answers?
It can be anything: how to cook salmon, how to form an LLC, how to play piano and so on. Of course, it should be a topic aligned with the theme of your blog.
Who do they look towards to get them out of this confusion?–You!
You will identify the troubling issue and write a “how-to” guide to ease their concerns. The “how-to” guide will be a step-by-step solution to a common problem.
Create informational and/or entertaining videos and upload them on YouTube or another video sharing site. Keep them as long as relevant to deliver the message. They can be long or short: four to five minute could be enough.
It takes two people and one idea to make a guide: a writer to brainstorm the idea for the content and write the copy and a designer to come up with an impressive visual design.
The guide can be developed and published as a multiple part series or as a one single piece. It is usually longer than a blog post, so it gives the writer more freedom to write in-depth on the topic.
Ebooks are more in-depth versions of a blog that are unusually available for free on your site or are sent to your subscribers through email.
They are a great way to share your knowledge and expertise on a certain topic. Try to create an eBook that has around 10,000 words and make sure to divide it into chapters.
Do you want to add a splash of humor to your blog or site, but cracking jokes is not your forte?
With memes, that won’t be a problem. They are easy to make, everyone has seen them, they are viral, and they are hilarious. Just don’t overdo the laughter by posting too many memes!
7. Book Reviews
People who want to position themselves as thought leaders in their field should get in the routine of reviewing books.
They can share their take on the ideas presented in the book, engage their readers, and share what they learned from it. Do this only if your readers are bookworms.
8. Opinion Posts
What gets your blood to boil and smoke to come out of your ears? Use that anger to write a thought provoking and articulate opinion post. Strongly word the post, expressing your disdain for the current changes in your industry that don’t sit well with you.
Be vocal, be loud, be bold. The more people share your view, the more shares you will get.
9. Product Reviews
Product reviews are similar to book reviews, as they help strengthen your leadership and authority in the industry.
For instance, your blog informs readers of the latest updates in technological innovation.
You will write reviews on the newest innovations that have hit the market. If your site achieves a prominent position in the industry, companies will give you their products to use and write reviews for it.
Lists attract readers to a post as honey attracts bees. Lists are contagious and popular. Why do you think we are using lists?
It is for this exact reason. If you are reading this post right now, we have succeeded, and you can too. Readers prefer them because it tells them directly what the blog contains. Plus, it increases readability.
11. Resource Pages
When you are talking in a group and you mention an article you read recently, people immediately think highly of you.
The impression you are giving them is of a person that has vast knowledge of what is going on in their field. It’s the same for websites.
Coming back to your blog, mention links to credible sources that rank high in Google’s search engine. Jot down the name of the article, number it, and hyperlink it…and you’re done.
Podcasts’ popularity has not died down with time, but it has only increased. Most bloggers still regard it as one of the greatest forms to engage people.
You can create them quickly for your listeners to listen to on the go. To get started, you need a microphone and a just little technical knowledge. Introduce the podcast on your blog and ideally also share transcripts for those who prefer the text format.
13. Case Studies
Producing a case study is an effective way to promote a service or product. A case study explains the service or product in detail and shares the results acquired after using it.
Here’s an outline you can use:
- Write a summary of the case study and a preview of the result
- Explain the problem the client or you faced
- Discuss the solution and explain how it worked in a step-by-step format
- Wrap it up with a conclusion
Contact experts who have made a name in your field to interview them and hear their thoughts.
You can produce a video, audio, or a transcript. Be sure to create a stir on your blog about the interviewee beforehand.
Also, take questions of readers or even better; conduct a live interview.
15. Quizzes and Trivia
Create polls, quizzes, and trivia to glue readers to your blog. Most readers love a good personality quiz and some can even become quite addicted to them, which is good news for you.
This way, they will come to your blog often, staying on it longer and coming back to check for new trivia, polls, and quizzes.
Pick one type of content, pick two, or pick as many as you like. Get going and make the most of them! You have busy days ahead.